
The first Skipjack tuna fishery has begun the Marine Stewardship Council’s certification programme for sustainable fishing. Certification is attracting an enormous amount of interest from other Skipjack tuna fisheries in food industry markets in Europe, North America, Japan, South Africa and Australia, where suppliers want to be able to offer customers environmentally sustainable Skipjack tuna. Scientists and experts are now developing a method to guarantee that the certified tuna is not mixed with other fish during transport and packing. With this method consumers can be sure that cans marked with the MSC logo only contain sustainably fished tuna.

The Phillippine government has agreed to set up a program to support fishermen who want to shift to circular hooks for longline fishing, which reduces bycatch of sea turtles.

The Greenpeace ship the Rainbow Warrior II has now visited Taiwan, Hong Kong and South Korea, as part of the international Greenpeace campaign to defend the Pacific. During the expedition, activists from the Rainbow Warrior exposed a ship suspected of violating Taiwanese fisheries laws. A truly global ocean, the Pacific provides millions with food, jobs and a future. The once tuna-rich Pacific is now under serious threat by years of overfishing but there are solutions that can save the ocean: stopping overfishing and expanding the Marine Protected Areas.

As a result of a campaign made by Greenpeace, the international leading brand for tinned tuna – Princes – has committed to only supply tuna that is sourced from non-destructive fishing methods. After receiving over 80 000 emails in protest from Greenpeace supporters, the company have announced that they will no longer rely on destructive fishing methods that kill other marine species. This means Princes have committed to ensure that all of the company’s tinned tuna is caught by sustainable fishing methods by 2014.

With support from the Postcode Lottery Project Oceans WWF is able to make an extra effort to protect the sea turtle. These ancient animals have survived for hundreds of millions of years but are now decreasing in numbers as they are caught by mistake and their natural environment is deteriorating. It is easy to decrease bycatch of turtles by replacing J-shaped hooks with circular ones. WWF is working to help fishermen in the Pacific Ocean, the Coral Triangle and the Western Atlantic to shift to turtle friendly fishing methods. The goal is to decrease bycatch of leatherback sea turtles by 10 percent within the coming years.
Joint marketing campaigns have successfully been launched together with well known retailers in Sweden, France, USA, the Netherlands and Japan. As an example MSC and Swedish retail chain Coop implemented a campaign in October 2010 together with food industry companies Abba and Findus to increase consumer awareness of sustainable fishing. The campaign has been implemented in 720 Coop stores around Sweden, and sent out in the form of a campaign leaflet, to more than 3 million Coop members. Three months after the campaign, demand for MSC-certified products increased considerably, and the number of MSC-certified products in Coop’s range rose from 71 to 469.

The acceptance of a Skipjack fishery onto the MSC’s certification programme represents significant progress in the work to achieve global sustainable fishing. Interest from other fisheries who want to be admitted onto the MSC certification programme is growing, and an increasing number are now looking into the possibilities of investing in the equipment and adopting the methods needed to run a sustainable fishery.

Eight Pacific Islands have begun the transition to fishing methods that prevent unwanted bycatch of turtles and other threatened species. The goal, to be reached within a year, is that 40 percent of all catches from these countries’ fishing fleets shall be made using methods that minimize bycatch. A further goal is to certify these catches in accordance with the criteria for sustainable fishing set up by the Marine Stewardship Council. The transition to modern and sustainable fishing methods entails a significant improvement for many threatened species in the Pacific Ocean.
In part thanks to WWF’s work, funded by the Postcode Lottery Project Oceans, six new Marine Protected Areas have been created in the Northern Atlantic during 2010. This means that more marine wildlife such as sharks, rays, deep-sea species and vulnerable coral reefs are protected from fishing and exploitation. In total the protected areas cover 285 000 square kilometers.